[ LOOK BEYOND THE TRUCK ]

AWARENESS CAMPAIGN

Trucks are the largest vehicles on the road, they have a huge physical presence and keep Australia’s economy rolling. However, for most road users they are a slow-moving obstacle to get in front of without understanding these big vehicles do not behave like cars, have blind spots, and can’t stop quickly. Most road users have these misconceptions about who truck drivers are. The goal of this campaign is to change how other road users see the truck, from being an inanimate object to the person inside and thereby be considerate.